While the macroeconomic outlook may remain challenging, digital signage providers face a wide range of market opportunities. These opportunities arise from a variety of factors, including the falling price of flat-panel displays and the proven business value of communicating in a visually compelling way with customers and other target audiences on-site in real time.
Signage providers tend to be quite diligent about selecting the right playout management systems and display devices for their customers – and rightly so. Playout systems are critical, because they enable effective management of rich, purpose-appropriate content. Displays are critical, too, because they directly impact the quality of the viewer’s experience.
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