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Market Focus: Canada
Market Focus: Canada Article: The True North is strong with AV
Recently Simon Clew, director at Adder Technology gave his input to AV Magazine on the state of the pro-AV market in Canada and the challenges of doing business there.
The current climate in Canada is characterized by a consistent rise in demand for low bandwidth remote access and management interface access. With the rising adoption of 4K, and the increasing popularity of digital video signals in installations, the pro-AV and pro-IT worlds are quickly converging.
Compared to the proAV market in the US or even Europe, Canada seems to feature more hardwired infrastructure which means that there is a focus on future-proofing new installations in order to ensure a good return on investment.
The key to success when doing business in the region lies in establishing and maintaining good relationships. Local representation can go a long way in assisting with this, especially if they are helping to provide pre-sales advice and after-sales support.