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Adder and Lund Halsey announce strategic alliance in Middle East
Cambridge, UK, 18 March 2015: Adder Technology has announced an exclusive partnership with control room furniture specialist Lund Halsey that sees the company become Adder’s sole distributor in the Middle East.
Adder’s high performance IP-based KVM (keyboard, video and mouse) solutions are a complementary addition to Lund Halsey’s range of Control Room Furniture, Monitor Stacks and accessories specifically designed for the broadcast, oil and gas, security, air traffic control and industrial process markets.
Rob Parker, operations director, Lund Halsey says: “Over the past few years we have noticed an active requirement for KVM solutions amongst our clients and in project specifications. This alliance with Adder ensures that we are able to meet those needs with a high quality, respected product and supply a complete solution.”
Lund Halsey’s primary market is the Middle East and has found success there due to its strong UK brand.
Jamie Adkin, strategic sales manager, EMEA, Adder Technology says: "Lund Halsey has an excellent reputation and strong customer relationships with the leading system integrators in our target markets, making it an ideal partner. We are delighted to be working with the company and realising the potential that the Broadcast, Control Room and Security industries present in the Middle East."
Both companies have been operating for over 30 years and have developed enviable brand reputations as high-end designer manufacturers.
“There is a great deal of synergy between our two companies in terms of the quality of our products, our philosophy and culture. In addition, both companies manufacture their products in the UK which is something that customers in the Middle East really value,” says Parker.
“The partnership ensures that we are not only able to work with the Adder technical team to come up with solutions where there is a definite need for KVM, but can also proactively engage with customers and prospects who are likely to have a KVM requirement. This is particularly true for the AdderLink Infinity Matrix which is a unique, powerful and cost-effective alternative to generic, point-to-point KVM products.”
The agreement was formalised late in 2014 and Adder Technology and Lund Halsey have already collaborated on a number of projects within the broadcast, security and control room markets, including one for a major Middle Eastern broadcaster.