Press release

Adder demonstrates latest connectivity and control technologies for broadcast at BVE 2013

Adder Technology, the experts in connectivity solutions, will demonstrate their latest flexible infrastructure and command and control solutions for the broadcast industry at BVE, which runs 26-28 February at Excel London. Adder will be showing the latest updates to their award-winning AdderLink Infinity and AdderLink Infinity Dual digital media extenders, as well as the CCS4USB command and control switch alongside broadcast specialist Digi-Box.co.uk (Stand F12).

AdderLink Infinity and AdderLink Infinity Dual enable the creation of a flexible digital matrix, allowing a computer and its operator to be separated by almost any distance without any loss in capabilities. With these units broadcasters and production companies have the capability to run a uniquely scalable, unlimited matrix with DVI, USB, RS232 and audio available at any destination or desk.

The AdderLink Infinity Dual now features the new Magic Eye technology which provides compatibility with Apple Mac computers using a variety of graphics cards, making the Adder solution one of the few IP-based matrices to support the Apple OS. In addition, Adder will also reveal a new transmitter unit (ALIF2112T) with built-in VNC (virtual network computing) capability. The ALIF2112T allows users to have full control of their computers from anywhere in the world over an internet connection while maintaining real-time access through the local IP matrix.

Simon Clew, Sales Director at Adder Technology, said:  “AdderLink Infinity is the most the advanced IP-based matrix switch in the world and the latest functionality provides almost unlimited extension possibilities. This makes it an ideal solution for broadcasters, allowing any number of studios and control rooms to be connected or instantly duplicated, wherever they might be located.”

Also being demonstrated is the CCS4USB — a breakthrough in command and control switching. It delivers USB 2.0, audio, Free-Flow and ‘USB True Emulation’ technology, allowing the user to work across up to four computers and 32 screens through a single interface, vastly improving the ergonomics of a work desk.

“AdderLink Infinity and CCS4USB offer significant benefits to broadcasters,” continued Clew. “Broadcasters around the world recognise these benefits and are already using our solutions to power the production of radio and television material, from content origination and post-production through to the studio control rooms and galleries. The advantages are not just environmental and creative: AdderLink Infinity enables hard drives containing original and sensitive content to be stored securely away from studios frequented by visitors, therefore reducing the security risk.”

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Adder is a leading developer and thought leader in connectivity solutions. Adder's media networks, extenders and keyboard, mouse and video switch solutions enable the control and distribution of IT systems around the world. The company distributes its products in more than 60 countries through a network of distributors, resellers and OEMs. Adder has offices in the United States, United Kingdom, Germany, the Netherlands, Spain, Sweden, China and Singapore.