Press release

Adder Technology leads the way in the IP revolution at IBC2013

2nd September 2013: Adder Technology, the high performance keyboard, video and mouse (KVM) specialist, will showcase its solutions for the broadcast and post-production market at IBC2013 with live demos on its stand, B33 in Hall 7. The company is also running an Industry Insights session, ‘The Business of Post Production Workflow Across High Speed Networks’ on Friday 13th at 15:30 in room G102-103. 

John Halksworth, Senior Product Manager at Adder Technology, says: “At this year’s IBC, we will prove that end to end real-time and interactive video matrix systems can function perfectly over standard IP and that they can be provisioned now, not five years down the line.”     

Adder will be demonstrating the latest functionality offered by the v.3 firmware update for its high performance KVM technology, AdderLink Infinity, developed specifically to meet the needs of the broadcast and post-production market.

The v.3 firmware offers three key upgrades: Network teaming provides double the bandwidth of previous versions, guaranteeing HD video at 60 FPS over standard IP infrastructure. This also prevents any single point of failure from taking down the operation, providing the extra resilience required for critical applications in a live broadcast studio. AIM 3.0 also allows server redundancy, enabling 24/7 reliability and total confidence in critical environments. Internationalisation now provides users 10 language options.

In the conference session ‘The Business of Post Production Workflow Across High Speed Networks’ Dr. Andy Fisher, Chief Scientist at Adder Technology, will demonstrate how AdderLink Infinity enables post houses to future proof their facilities. 

Dr. Fisher explains: “Postproduction houses are under increasing pressure to maximise efficiencies to get most value from their existing facilities, which often suffer from finite space and inflexible set-ups. We’ll clarify how our technologies make it possible for talent to access their project configuration and assets in any suite, as well as share resources and collaborate with colleagues, just by logging on to their own profile.”     

Adder offers a range of scalable solutions used for extending, switching or as a matrix, which are often used in conjunction with Avid Pro Tools, Media Composer and Autodesk Smoke and Flame. 

As an official IBC technology supporter Adder will again provide a suite of AdderLink Infinity products to support the conference extension, switching and InfoChannel that runs throughout the show. 

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Adder is a leading developer and thought leader in connectivity solutions. Adder's media networks, extenders and keyboard, mouse and video switch solutions enable the control and distribution of IT systems around the world. The company distributes its products in more than 60 countries through a network of distributors, resellers and OEMs. Adder has offices in the United States, United Kingdom, Germany, the Netherlands, Spain, Sweden, China and Singapore.