Located within the iconic Pinewood Studios in the UK, Sony’s Digital Media Production Centre (DMPC) serves as a dynamic hub for showcasing the future of media production. Designed as a dedicated demonstration space, the DMPC allows Sony to present its latest innovations across virtual production, live production, broadcast, and cinematic workflows. The facility enables major production companies to experience Sony’s offerings first-hand, all within one of the world’s most prestigious film and television studio complexes.

After some market deliberation and consultation from some of the professionals at Adder, the best solution for their operations was the ADDERLink® INFINITY 4000 series, paired with the ADDERLink® INFINITY Manager (AIM). The objective of this installation was to enable the seamless extension and management of high performance video, audio, and USB signals over an IP network, crucial for accessing multiple systems with 4K capabilities from a single workspace. With AIM as the central management system, Sony were provided with an intuitive, flexible platform to configure, control, and monitor all connected devices across their facility. This allows the staff at their DMPC to easily switch between critical applications and high-value production systems, all without being tied to individual workstations, ensuring ultimate flexibility and efficiency for both live and virtual production demonstrations.