Inside IBC 2023: Award Wins, Dynamic Alliances, and Cutting-Edge Unveilings

Inside IBC 2023: Award Wins, Dynamic Alliances, and Cutting-Edge Unveilings

Greetings, fellow tech enthusiasts! IBC 2023 was a landmark event for Adder Technology, where we had the privilege of showcasing our latest innovations in KVM technology and much more! We're excited to share the highlights of our journey at the event:

Award-Winning Updates:

The "Best of Show IBC 2023" award, which honors goods that raise industry standards and open the door to a better, more productive future, was won by the ADDERLink® INFINITY 3000 (ALIF3000). Recent updates to the series, which include support for new VDI protocols, UHD support, digital display port audio and enhanced USB support, demonstrate Adder's commitment to excellence and innovation in the connectivity solutions market.

John Halksworth, senior product manager at Adder, said, “This is a fantastic accolade for the entire ADDERLINK INFINITY® range. The award for the ADDERLINK INFINITY® 3000 shows that the principles of putting the user at the center of our thinking, no matter how the technology is deployed, is the right approach! It is great to see that its appreciated by our customers and the industry in general.”

Read more about the award-winning ALIF3000 here: ADDERLink® INFINITY 3000 Wins ‘Best of Show IBC 2023’ Award

First Look at the Latest Adder products:

The new additions to the ADDERLink INFINITY 1000 series attended their first exhibition. The new models provide a pixel-perfect, real-time desktop experience with 2K single-head video, digital and analog audio, and USB2.0 delivered over a 1GbE IP network - recognizing the value of customized solutions that adjust to individual preferences and technological constraints. Designed based on user feedback, the ADDERLink INFINITY 1102 (DP) transmitter and receiver, and ADDERLink INFINTY 1104 (HDMI) transmitter address key customer requirements where only single-head KVM is needed to meet demand.

Rafa Serrano, head of product management said “We are extremely proud to have introduced our latest development, the HDMI single-head High Performance IP KVM ALIF1100, at IBC. We have received overwhelmingly positive feedback from our customers, highlighting the seamless integration of this new addition into our esteemed high performance IP KVM Matrix, the ADDERLink INFINITY range. Our clients are delighted to have access to an INFINITY matrix portfolio that encompasses a wide spectrum of physical video connectivity options, including VGA, HDMI, DVI, and DP, in addition to VDI. This comprehensive offering empowers them to craft tailored solutions that strike a perfect balance between video connectivity, advanced features, and their investment.”

Read more about the Product release here: Single-Head IP KVM, Now Infinitely Better

Embracing Technology Partnerships:

Adder have been proud to work with Eizo, a leading expert in premium high-quality visual display solutions, for over a decade. The collaboration between Eizo’s monitors and high performance IP KVM gives users an even more seamless, visually stunning, and exceptional user experience. By merging Eizo's top-tier displays with Adder’ solutions, users can expect supreme control and clarity when managing their AV systems. This partnership helps to pave the way for enhanced productivity and precision in various industries, including broadcast, post-production, VFX and more.

Jamie Adkin, VP EMEA said, “Showcasing our products together at IBC gives customers great confidence about the performance, functionality and support they can expect from us both. With Eizo CG2700Xand the ADDERLink INFINITY 4001, we show how 4K UHD and HDR content can be extended from a server room to high-end edit suites. Together, we deliver on the key criteria of color graders, video editors and game developers.”

Read more about this partnership here: Discovering Visual Excellence: Going Beyond the Display with Adder and Eizo

Strategic Partnerships:

During the show, we made another significant announcement. This time it was our partnership with HHB Communications, a renowned supplier of professional audio technology. Given the continued increase in demand for flexible KVM solutions in the broadcast and post-production industries, from both existing and potential new customers, it is imperative that they offer the greatest high performance IP KVM. For broadcasters, post-production facilities, and systems integrators, HHB serve as a handy "one stop audio shop" by offering a wide variety of audio solutions sourced from more than 200 vendors.

Chris Sudle, channel sales manager – UK & Ireland said, “We are delighted to have HHB join our growing channel of partners here in the UK. This new partnership strengthens our ability to meet an ever-increasing demand for high performance KVM solutions in the creative and video production industries. The team at HHB bring years of knowledge and industry experience to our network of partners, providing our customers with the peace of mind that they are getting the best service possible.

Together we are already delivering high performance KVM solutions to our customers and I very much look forward to working with them moving forward.”

Find out more about this partnership here: Adder Technology Announces New Partnership with HHB Communications


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